As an online instructor, you can help professionals build on such knowledge and help to maintain the safety of the workplace as well as the dignity of employees.
Such training initiatives are mandatory, and employers need to ensure they record their completion. CPE training helps professionals become more knowledgeable in their careers and offers them the opportunity to keep up-to-date with the current practices in their field, filling the gaps in their knowledge and enabling them to move on to the next level.
To achieve this, professionals are usually required to either attend a series of seminars, complete a course, or carry out some field-specific work to complete their CPE hours and get the credits they need to be able to practice their profession. In most cases, 1 credit corresponds to 50 minutes of training, which can be delivered through video, a certain amount of text documentation, presentations, live teaching, or combinations of the above.
In most cases, a final exam is required to ascertain that the professional has successfully acquired the necessary skills.
These credits help to measure the knowledge that a professional needs to accumulate, in terms of work-related learning activities. The number of credits that a certain professional needs to earn varies and is determined by different governmental, state or professional bodies and associations read below for more information on how a course gets accredited.
Professionals who want to become CPE certified, need to renew their CPE credits every year or within the span of three years depending on the certification cycle period , in order to maintain their certification, license or membership with a professional body.
Having these in mind, every online instructor needs to ensure that their teaching delivery method follows the high-quality continuing education standards and meets the CPE requirements. It is used to describe the process of tracking and documenting the skills, knowledge, and experience they gain as they work. This is possible through the completion of training and attainment of learning requirements that help to develop certain work-related capabilities and adapting positively to changes in work or industry requirements.
As a reflective log or portfolio on what professionals experience, learn and apply in their practice, CPD is valuable for recording achievement and career development. By helping their employees stay current in their practices, organizations and to a larger extent — industries, grow as well. This is why some employers may refer to it as a training or development plan.
Accredited CPD training is the training in which the learning activities professionals undertake are reached the required Continuing Professionals Development standards and benchmarks. It means that the learning value of their training has been examined closely and has reached a certain level of integrity and quality. Once CPD requirements have been met, professionals get awarded a CPD certification, and they can use it as evidence to either advance in their profession, move up the corporate ladder or pursue their desired career path.
Accreditation is the process of external quality review that is carried out by an authority on the subject, such as a governmental, semi-governmental or professional association and union, which can operate at a local, state, national or even global level.
In simple terms, it is a system of recognition and quality assurance for institutions and programs. So when a course becomes accredited it means that it gets checked by the certifying body and is awarded a certain number of CPE credits.
Accumulation of credits can be used for renewing a professional license or achieving a new professional certification and count towards promotions in certain organizations. The training related to the credits has to be accredited and be compliant under an authority that certifies organizations to provide such training. They come in a variety of formats—single image, video, slideshows, and more—and can be targeted to extremely specific audiences. Basically, mission control for your Facebook ads.
This is the interface where you select your target audience, set your budget, format your ads, and launch them into the world. Since Facebook also owns Instagram, this is where you set up and manage Instagram ads.
They can also be promoted like ads to help you find new followers. Business hours, location details, and even shopping widgets can be added to your Facebook business page to encourage followers to take specific actions.
Your personal home on Facebook. This is similar to a Facebook business page but designed for a human—or the occasional pet—rather than a business. It typically includes basic information such as your name, location, and profile picture. Your Facebook profile is where your timeline, shared photos and videos, and other Facebook content lives.
Profiles can be fully public or only visible to certain people based on your privacy settings. The Federal Communications Commission FCC is a United States government agency that regulates communication devices and systems, which includes the internet. In most cases, the FCC is the agency responsible for crafting consumer protection rules such as privacy protections, while the Federal Trade Commission FTC enforces these rules.
Google Ads is the software platform Google uses to power its ad network. Advertisers choose which keywords are most relevant to their products and how much they want to pay for their campaigns. The results are ranked in order of usefulness on the search engine results page SERP. The algorithm also uses personal context, such as your current location and past search history, to tailor the results.
A platform that measures and reports on website traffic. It provides information about how people use your website, which includes the most popular content, the time spent on each page, and what devices are used to browse.
Google Analytics can be connected to Google Ads to learn which campaigns are driving the most traffic and converting casual visitors into customers. Additionally, the platform offers rich insights about your audience, such as terms they use to search and location data.
A free service that lets you provide more detail about your business when it appears in search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services. A cover photo and snippets from Google Maps and Google Street View help potential customers know what to expect when they arrive for the first time.
A word of warning: Users can suggest edits to your profile, so check it regularly for accuracy. Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.
Then when they visit another website that uses the Google Ad network, they are served your ad. Google allows you to customize who sees your remarketed ads. For example, you can prioritize new or returning customers. A Google tool that helps you optimize your website content to improve its performance and your search engine optimization SEO efforts. For example, recipe pages can display a photo of the dish right in the results.
A math equation that multiplies the number of times an ad is run by the percentage of the target audience that sees it, multiplied by Gross rating points GRPs are commonly used in television ad buying to help media planners decide when and where to place their ads. Though the math is a bit too complicated for this short description, GRPs can be calculated for online ads as well.
Some planners find this helpful when determining their media mix of TV and online advertising. An HTML tag used to identify the highest level of information on a page. In practice, page titles and headlines are usually marked with H1 tags and are the largest pieces of text on a page. H1s play an important role in search engine optimization SEO and make it easier to index content. An email that is rejected by an email server for a permanent reason.
An email may hard bounce if a recipient email address or domain name doesn't exist—or the recipient email server has completely blocked the delivery. There are, however, occasionally times when a valid email address will hard bounce. A hash or pound sign used after a word or phrase to label content and make it easier to find.
Hashtags are common on social media and used to connect posts on related topics. For example, if you click Mailchimp on Twitter, it will bring up a list of tweets that include that hashtag.
A visual representation of data that uses color to communicate areas of highest use or likelihood. A click map is a special type of heat map that shows which parts of web pages receive the most clicks. Web designers can combine the data from an eye-tracking heat map and a click map to position call-to-action buttons where they are most likely to be seen and clicked. An HTML tag that helps search engines find and display content in a specific language when a website uses multiple languages.
For example, Hreflang tags can help people in the United States find a page in English while a similar search performed in Mexico would return a page in Spanish. Hreflang pages also solve the problem of duplicate content penalties.
Hreflang tags help search engines understand when content is customized to specific audiences rather than being duplicated as a search engine optimization SEO trick. Hypertext markup language HTML is the coding language used to create web pages. For example, the tag is used to separate a block of text into paragraphs. HTML tags can also include attributes and values that tell the web browser what to do with the content.
Hypertext transfer protocol HTTP is the application or program that a web browser uses to ask a web server for information. Think of it as the internet version of call and response.
A piece of text or an image on a website that takes you to another web page when you click on it. Hyperlinked text is often blue and underlined, but thanks to CSS, it can appear any way a web designer chooses. Hyperlinks can also link to different areas on the same page see the jump navigation to the left of this definition , or they can trigger actions with the help of JavaScript such as launching an overlay screen.
An iframe is a section of a web page that contains content that comes from another page. Iframes are typically used to pull in content from third parties. For example, you can set up iframes on your website to display banner ads from Google Ads or another ad network.
A marketing strategy that encourages people to actively seek out and engage with your brand. Social media, content marketing such as sponsored content and blogs , and search engine optimization SEO are common tactics. Inbound marketing offers consumers something they want—information, entertainment, a chance to be heard—and places information about a product and service within this context.
Inbound marketing attracts prospects and encourages them to engage with your brand in the hopes of converting them to paid customers. The homepage of a website. If you type Mailchimp. Both are correct, which just makes things more confusing.
The posts can appear in an Instagram feed, stories, or both. The main advantage of advertising on Instagram is that it uses data Facebook users provide about themselves to help your ads reach a highly targeted audience. Facebook is the parent company of Instagram. The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand. Through integrated marketing, communications tactics such as display ads, landing pages, email marketing, direct mail, and product catalogs all work in the same direction toward your marketing objectives.
One example is making your call to action CTA consistent across all online and offline tactics for a particular campaign. Internet protocol IP address, a unique number much like your street address that uses commas and periods to identify a device accessing the internet. Your personal desktop, laptop, tablet, and smartphone each have a different IP address each time you log on.
Each of your business devices may have its own static address that doesn't change. See domain name system DNS. A coding language that works with HTML to make dynamic web page content possible.
Contact forms, sign-in pages, and shopping carts are all brought to you courtesy of JavaScript. JavaScript is also a key player in responsive web design, which uses the same code for desktop and mobile devices, making the user experience UX seamless. The 5 elements that determine whether or not a company will be effective in capturing its target audience. The key success factors are strategic focus, people, operations, marketing, and finances.
These factors are also known as strategic posture or competitive emphasis. A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible. The idea is to speak the same language as users when they make their search queries so you rank higher in their organic search results based on relevance. The keyword is the cornerstone of search engine optimization SEO.
The number of times a keyword is used on a web page out of the total number of words on the page. The higher your keyword density, the higher search engines will rank your page for relevance.
Key performance indicators KPIs are quantifiable measures that help businesses evaluate their progress toward achieving important objectives. Although different businesses use different metrics, KPIs are always central to understanding how your company is performing and how you can improve that performance. A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business B2B insights in the form of a white paper.
They serve a specific purpose in a specific moment of an advertising campaign to a target audience. A person who has shown interest in your company's product or service. Leads can come from website users who complete a contact form, trade show attendees who provide contact information in person, or lists you purchase from another company such as a list broker.
Several formats are available, including text-only ads, sponsored ads with images and button links, and sponsored InMail communications. The LinkedIn advertising platform allows you to select your target audience based on criteria such as industry, title, and geographic location. It also provides reporting tools for analyzing ad impressions and click-through rate CTR. Your individual landing page on LinkedIn.
Like a resume, professional bio, or CV, the purpose of your LinkedIn Profile is to describe your experience, education, and skills in a succinct format for potential employers or business partners. A business that specializes in sourcing contact lists that direct marketers can rent for an email or marketing campaign. List brokers typically have access to a huge variety of lists and existing relationships with list owners.
They also have expertise in recommending the best lists to use based on your target audience, brand, and marketing goals. In exchange for you renting a list, the list broker typically charges a commission, which the list owner pays for.
These people will not be added to your audience unless they opt in or engage with your marketing. A math-based discipline that seeks to find patterns in data to increase actionable knowledge.
Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions. Weather predictions, batting averages, and life insurance policies are all the result of analytics. In the world of digital marketing, analytics is critical to understanding and predicting user behavior and optimizing the user experience UX to drive sales. A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy.
Technology can automate scheduled email sends and social site postings. Justin Bieber. Bio Tile. United States. Keith Haring.
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With PLR, you can save yourself from tiring research and tedious work in developing a product. In short, you just created your own products without lifting a finger. And it isn't just ebooks you can sell to your delighted customers. There are software, graphics, website templates, sales copy, videos, articles, tutorials — All 8, of them. This package is unlike anything that has ever been offered on the Internet. In here, everything is completely done for you Because product creation has always been our forte.
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We've treated every product inside the member's area as if it was our very own and made sure everything inside is the highest quality so that you'll be proud to put your name as the author of the PLR products. No more creating. No more time consuming research. No more writing. No more spending thousands of dollars hiring professionals. You simply add your name and you are ready to go. Order by Relevance Date Hits. Include Product Title.
Include Product Description. Choose which categories to include Articles. Free Products. Contact Us Login. Program Title Engineering AS. Program Title Environmental Technology Certificate. Program Title Geospatial Technology Certificate. Program Title Medical Assisting Certificate. Program Title Nursing AS. Program Title Paralegal Studies Certificate.
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